CONFUSION WITH PASSION!

At the dawn of modern civilization, it is the Travelers or explorers, who were patronized by then the Emperors, sponsoring their alacrity to go for voyages and discovering new Islands or countries by risking their lives and eventually brought back with precious information about the potentialities of fetching fortunes and enormous wealth, which ultimately benefited those sponsoring countries to emerge as a powerful nations in the global order. Thus they individually as well collectively garnered enormous wealth and even triggered those countries to establish their supremacy on those countries, ushering the era of colonialism. Those countries also adopted many reformative measures to enlighten the people whom they were ruling by virtue of spreading education,culture of their own, only with an objective to exploit more wealth. Their obsession for making development up to the ambit of their composure, but inadvertently their innovative measures might have fueled to uphold the voices for freedom for the people of the soil.

Now when a Traveler visit a country, he may be obsessed with the artifacts of the local artisans or paintings or other forms of fine arts, which he will evidently love to retain as a precious possession of his own and his his fancy or obsession with his SOLE collection, which may soothe his SOUL, will not be his priority of making fortunes. He will never sell it under any circumstances, as those articles are his passion, which he can only relate with his own sentiments and emotions and never try to equate it in terms of wealth. This passion cannot be translated in broader spectrum of business, alluring him to make a means to acquire wealth. We can relate this kind of passion or emotions with a high pitch of quotient and cannot be translated in to an account of means of market orientation. This passion cannot be dispensed in to many or multiply to a larger arena for acquiring wealth, where it is discerningly   available a clear difference of wave length between the Travelers requirements and the requirements of majority, or a view of a trader, driven by market. Having passion for an art work of an artist, his creative bent of mind should not be be adhered with the market sense, lest we would not be having Leonardo DA vinci, Vangog,etc. like legendary artists. Not even Pyramid in Egypt, Tajmahal in India, St.Pristine Chapel,etc.

However, it is not possible to equate passion with market economy, where only condition to exist is to seek more and more profit. A fancy for creating a brand value, to be loyal with customers to render services to their satisfaction, maintaining quality to satiate customers are utterly different principles, related with the business to sustain for long term in the market and obviously for sustaining in the market is definitely a separate dimension, comparing a passion, which is only a sustenance for intellectual composure. We may be confused, if we try to translate the passion of corporate houses are equal to the passion of an artist, whose elation lies with his own creation, through which he finds his own utterances, which make his creation immortal, and that cannot be termed as mere innovation! He creates a cradle by virtue of his endeavor, which is a bounty of rare quality, and enables a civilization to be nurtured and gained a momentum, aiming to betterment for mankind alone.

Now, if we consider we have passion for our products to be acknowledged by majority and to convey our passion for the consumers too, knowing about the quotient of emotions how strongly impacted on people, to catch their attention, we marketed two distinct model of color television with a catch line,"A TALE OF TWO CTV'S". Does it have any connection of the legendary literary work of,'A TALE OF TWO CITIES"? Now it is discerning to us how emotions being hoodwinked to serve the purpose of business. How human passion also being treated as a commodity! This is how we are hallucinated by the people engaged in marketing, toying with our values and even by not promising the quality they assure,eventually obliterated in the passage of time. Despite they have passion for their organization, but to infect their vicious idea to people with an intention to grab market cannot sustain for long while. Apparently it appears that they are giving priorities to peoples values or passion, but intention is sheer profit. And of course, unless we comprehend the gravity of people before profit, our planet cannot become a peaceful place for human habitation.